Released on = September 20, 2006, 1:11 pm

Press Release Author = BBG&G Advertising & Public Relations

Industry = Food & Beverage

Press Release Summary = Panera Bread is inviting it's customers to join in the fight
against breast cancer by eating a bagel for breakfast during National Breast Cancer
Awareness Month. Panera's signature Pink Ribbon Bagels will be sold in the
Middletown, Nanuet, Port Chester, Yorktown Heights, Fishkill, and Poughkeepsie cafes
and in all of its more than 900 bakery-cafes during the month of October. Panera is
proud to donate a portion of the proceeds from each Pink Ribbon Bagel sold to the
Making Strides Against Breast Cancer campaign run by the American Cancer Society
Hudson Valley Region in Middletown, NY. In addition, Panera will be collecting money
through their Operation Dough-nation® program and donating it to the American Cancer
Society.

Press Release Body = Panera Bread is inviting it's customers to join in the fight
against breast cancer by eating a bagel for breakfast during National Breast Cancer
Awareness Month. Panera's signature Pink Ribbon Bagels will be sold in the
Middletown, Nanuet, Port Chester, Yorktown Heights, Fishkill, and Poughkeepsie cafes
and in all of its more than 900 bakery-cafes during the month of October. Panera is
proud to donate a portion of the proceeds from each Pink Ribbon Bagel sold to the
Making Strides Against Breast Cancer campaign run by the American Cancer Society
Hudson Valley Region in Middletown, NY. In addition, Panera will be collecting money
through their Operation Dough-nation® program and donating it to the American Cancer
Society.
The Panera Pink Ribbon Bagel is baked fresh daily in each of Panera Bread's
bakery-cafes and features cherry chips and real bits of Bing cherries and
cranberries. The product follows the tradition of 'thinking pink' during the month
of October in the quest to eradicate breast cancer disease. Sue Stees, one of
Panera Bread's first franchisees and a breast cancer survivor, developed the idea
for the Pink Ribbon Bagel in 2001 as a way to help support the cause. "This
undertaking tickles us pink," said Stees, a Tulsa resident who currently operates 19
Panera bakery-cafes in Missouri, Oklahoma and Arkansas.
"Panera Bread is committed to serving the members of the local community, many of
whom have had their lives touched by breast cancer," states Tony Diaz, operating
partner of the Panera Bread cafes in the Hudson Valley region. "We are honored to
support the American Cancer Society in the fight to find a cure for breast cancer."

Panera Bread also supports charitable causes through its Operation Dough-Nation®
program. For the past 13 years, the program has ensured that every purchase at
Panera Bread feeds back into the community. Operation Dough-Nation® contributes to
the local community with both monetary and bread donations to local food pantries
and hunger relief agencies.

# # #

Panera Bread serves fresh baked, handcrafted artisan breads, sweet and savory baked
goods, hand-tossed salads, wholesome soups, and signature sandwiches in a distinctly
warm and welcoming environment. Panera Bread is committed to using only the highest
quality, fresh ingredients in the food we offer, and making a lasting contribution
to the neighborhoods in which our customers and employees live and work through
programs like Operation Dough-Nation. Headquartered in Richmond Heights, MO, Panera
Bread operates 939 bakery-cafes in 37 states as release in the July 25, 2006
earnings statement. For more information, visit www.panerabread.com.


Web Site = http://www.panerabread.com

Contact Details = Laura Schutz
BBG&G Advertising & Public Relations
633 Route 211 East
Middletown, NY 10941
845-695-1880
laura@bbggadv.com